Sony TV technology in 2020

This year, Sony’s flagship televisions use the same X1 Ultimate processor as 2019, which means that there might be some improvements in the way how Sony deploys and makes use of that processing power but these Sony 2020 TVs don’t have much more computing power at their disposal.

One of the new features is Ambient Optimization, which the brand describes as a new technology to optimize picture and sound quality in any customer environment. It will allow select Sony TVs to be able to automatically adjust the picture brightness depending on the level of light in user’s living room (or cabin, bedroom, wherever), ensuring they don’t have to struggle with dim images or suffer from too much glare as some might find with the low brightness of OLED TV models.

It’s somehow similar to the new Dolby Vision IQ technology deployed by Panasonic in its new HZ2000 OLED TV, although it won’t be exclusive to only HDR format and will be able to detect the layout of the room, including furniture, curtains, and much more, as well as fine-tune the acoustics of the sound played by its speakers.

Some sets will also continue the Acoustic Surface Audio+ technology, using motor-driven actuators placed around the set’s casing in order to vibrate sound across the whole panel. It is a neat concept in theory, although it can serve to muddy the audio somehow as it spreads it around. The Z8H will use what the brand calls a frame tweeter to enhance this, despite the fact that it may be the same underlying concept as in recent years.

Sony TVs are famous for their stand designs, which may be a weird reputation to embrace, particularly as the tilted screens of recent years weren’t always warmly received. However, the premium 2020 models will actually have adjustable feet below the TV, allowing an element of customization meaning that you don’t have to use a wide counter/table to prop it up.